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Sell into the World's Fastest Growing Large Market! China's GDP will grow 8-10% annually according to the World Bank. Consumer spending is growing at a double-digit rate. By 2012, 400 million Chinese will live in families with the purchase price parity annual income of $50,000. China is an unprecedented market opportunity in almost every industry that must be attacked soon or early entrant advantages will be lost. Market dynamics in China are often different. Buying behaviors are different. Product features often need to be re-optimized to a different set of demand drivers. Channels to market are less developed and structured differently than in most Western markets. China Centric Associates (CCA) identifies market attributes and needs, and guides companies to refine their Western marketing and sales practices and approaches for optimal effectiveness in China.
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